{"created":"2021-03-01T06:05:44.641294+00:00","id":1300,"links":{},"metadata":{"_buckets":{"deposit":"0e840c3a-8c0c-4a61-a450-1bb063aa393a"},"_deposit":{"id":"1300","owners":[],"pid":{"revision_id":0,"type":"depid","value":"1300"},"status":"published"},"_oai":{"id":"oai:soar-ir.repo.nii.ac.jp:00001300","sets":["40:42:114:117"]},"author_link":["2017"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-01-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"55","bibliographicPageStart":"45","bibliographicVolumeNumber":"6","bibliographic_titles":[{"bibliographic_title":"地域ブランド研究"}]}]},"item_10_description_20":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"「地域ブランドの構築」に対する取り組みについては、その多くが基礎的自治体である市町村の単位で行われており、それは行動を起こす一つのまとまりとしては有効であると考える。他方、自然的・地理的条件の広域性や地域を訪れる観光者のニーズから見ると、広域的な視点=「圏」の単位での取り組みも不可欠であり、実際にこれまで行政においても各種の「圏」を構成する試みがなされてきた。国土交通省が長野県安曇野地域において進めている「国営アルプスあづみの公園」事業については、「安曇野」地域を対象に、公園を拠点とした広域的な地域づくりを推進することを目的としている。公園を活用した具体的な広域的地域づくりの実現方策として、地域の協力の下、2009年からサイクリングイベント「アルプスあづみのセンチュリーライド」を企画・実施しているが、イベントというソフト戦略を通じた「圏」単位での地域づくりに可能性が見いだせるのではないかと考えられる。 / Most efforts to brand a place have been carried out by small communities such as cities, towns, and villages. These governmental bodies are effective units of organization. However, it is important to consider the effectiveness of treating things on a regional scale, which is in line with the needs of tourists and natural and geographic conditions. Some of the previous activities undertaken by the administration have been in line with this concept of regionality. For example, the Alps Azumino National Government Park, which was constructed by the Ministry of Land, Infrastructure, Transport and Tourism at the Azumino area in Ngano prefecture, has the role of being the inspiration for improvements on a regional scale for the area. In order to realize our policy of regional area improvements, we are cooperating with others in the region and we are considering the possibility of building place branding in the region through a soft strategy like creating events. Following with this idea, we planned and carried out the cycling event, Alps Azumino Century Ride (AACR).","subitem_description_type":"Abstract"}]},"item_10_description_30":{"attribute_name":"資源タイプ（コンテンツの種類）","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_10_description_5":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_description":"地域ブランド研究 6: 45-55 (2011)","subitem_description_type":"Other"}]},"item_10_publisher_4":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"地域ブランド研究会"}]},"item_10_source_id_35":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1881-2155","subitem_source_identifier_type":"PISSN"}]},"item_10_source_id_40":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12090334","subitem_source_identifier_type":"NCID"}]},"item_1627890569677":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"湯澤,  将憲","creatorNameLang":"ja"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-09-18"}],"displaytype":"detail","filename":"Chiiki_06-05.pdf","filesize":[{"value":"3.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"Chiiki_06-05.pdf","url":"https://soar-ir.repo.nii.ac.jp/record/1300/files/Chiiki_06-05.pdf"},"version_id":"e98e3046-d04b-44df-b434-188cccbd7e4d"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"圏","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"国営公園","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"サイクリング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"regional are","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"national government park","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"cycling","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「圏」単位での地域ブランド構築の可能性","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「圏」単位での地域ブランド構築の可能性","subitem_title_language":"ja"},{"subitem_title":"The possibility of building a place branding in regional area","subitem_title_language":"en"}]},"item_type_id":"10","owner":"1","path":["117"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2011-02-14"},"publish_date":"2011-02-14","publish_status":"0","recid":"1300","relation_version_is_last":true,"title":["「圏」単位での地域ブランド構築の可能性"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-03-10T04:20:49.473699+00:00"}