{"created":"2021-03-01T06:05:45.001728+00:00","id":1306,"links":{},"metadata":{"_buckets":{"deposit":"119d3ca3-a687-4cf1-9ca2-f8520c4a7f05"},"_deposit":{"id":"1306","owners":[],"pid":{"revision_id":0,"type":"depid","value":"1306"},"status":"published"},"_oai":{"id":"oai:soar-ir.repo.nii.ac.jp:00001306","sets":["40:42:114:118"]},"author_link":["2023"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2009-12-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"87","bibliographicPageStart":"53","bibliographicVolumeNumber":"5","bibliographic_titles":[{"bibliographic_title":"地域ブランド研究"}]}]},"item_10_description_20":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"地域ブランディングの持つ魅力的な効果の一つに、“地域”の購買や訪問に対する促進効果がある。本研究では、この促進効果を「地域ブランド効果（Place Brand Effect：PBE）」と呼び、原産国効果研究（Country of Origin Effect：COE）の知見を活用しながら、そのメカニズムと消費者の「関与」の影響について実験的な検討を行った。 実験協力者は、3 つの果物カテゴリ（リンゴ・メロン・ミカン）について、「地域ブランド（高／中／低）」、「永続的関与（接触頻度／製品知識）」、「状況的関与（相対価格／外部評価）」の条件を組み合わせて表示された産品に対して「信念評価」と「態度評価」を行った。なお、これらの実験刺激の呈示や回答データの回収はウェブアンケートシステムを用いて行った。分析の結果から、地域ブランド効果の存在が確認され、地域ブランド力の強い産品は良いイメージを想起させ、好ましい態度や購買意図を形成しやすいことが示された。また、永続的関与は地域ブランド効果に影響を与えていなかったものの、状況的関与の内、外部評価の存在が地域ブランド効果に影響を与え、製品の信念評価と態度評価を変化させることが示された。","subitem_description_type":"Abstract"},{"subitem_description":"One of the attractiveness effect in“ Place Branding” is facilitatory effect on purchasing or visiting the “Place”. In this study, I called this facilitatory effect “Place Brand Effect （PBE）” and had experimental examination about the PBE mechanism and the influence of consumer’s“ Involvement” with using the findings of the“ Country of Origin Effect（ COE）” studies. Subjects have made place product evaluation about“ Belief Evaluation” and “Attitude Evaluation” in the three fruits category （Apple/Melon/Orange）. Those place product profile were designed by three measures. (1)Place Brand（high/middle/low） (2)Permanently Involvement （contact frequency / product knowledge） (3)Environmental Involvement （relative prices / external evaluation）. The presentation of these experiment stimulations and the collection of the answer data used the web questionnaire system. After analysis, the existence of the PBE was confirmed, and the product with strong place brand power recalled a good image, and it was shown to form a desirable attitude and the intention to purchase easily. Moreover, it was shown that Permanently Involvement did not influenced the PBE, but the existence of an external evaluation influenced PBE and changed the Belief Evaluation and Attitude Evaluation of products.","subitem_description_type":"Abstract"}]},"item_10_description_30":{"attribute_name":"資源タイプ（コンテンツの種類）","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_10_description_5":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_description":"地域ブランド研究 5: 53-87(2009)","subitem_description_type":"Other"}]},"item_10_publisher_4":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"地域ブランド研究会事務局"}]},"item_10_source_id_35":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1881-2155","subitem_source_identifier_type":"PISSN"}]},"item_10_source_id_40":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12090334","subitem_source_identifier_type":"NCID"}]},"item_1627890569677":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"林,  靖人","creatorNameLang":"ja"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-09-18"}],"displaytype":"detail","filename":"Chiiki05-03.pdf","filesize":[{"value":"2.9 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"Chiiki05-03.pdf","url":"https://soar-ir.repo.nii.ac.jp/record/1306/files/Chiiki05-03.pdf"},"version_id":"fbbbff22-d0ba-4197-881b-019395cbe1f3"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"地域ブランド効果","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"原産国効果","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"メカニズム","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者の関与","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Place Brand Effect","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Country of Origin Effect","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Mechanism","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Consumer Involvement","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"消費者の関与が地域ブランド評価に与える影響 : 地域ブランド効果のメカニズム","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"消費者の関与が地域ブランド評価に与える影響 : 地域ブランド効果のメカニズム","subitem_title_language":"ja"},{"subitem_title":"Influence of Consumer Involvement on Place Brand Evaluation : Mechanism of Place Brand Effect","subitem_title_language":"en"}]},"item_type_id":"10","owner":"1","path":["118"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2010-04-23"},"publish_date":"2010-04-23","publish_status":"0","recid":"1306","relation_version_is_last":true,"title":["消費者の関与が地域ブランド評価に与える影響 : 地域ブランド効果のメカニズム"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-03-10T04:25:50.095450+00:00"}