{"created":"2021-03-01T06:05:45.781482+00:00","id":1319,"links":{},"metadata":{"_buckets":{"deposit":"42dcccd7-b901-41b1-8776-ffe27d61b7ed"},"_deposit":{"id":"1319","owners":[],"pid":{"revision_id":0,"type":"depid","value":"1319"},"status":"published"},"_oai":{"id":"oai:soar-ir.repo.nii.ac.jp:00001319","sets":["40:42:114:119"]},"author_link":["2035"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2008-12-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"122","bibliographicPageStart":"97","bibliographicVolumeNumber":"4","bibliographic_titles":[{"bibliographic_title":"地域ブランド研究"}]}]},"item_10_description_20":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"一般に､ブランドによる競争力と､地域ブランドによる競争力とは､異なる定義が必要である｡通常､ある地域の魅力と､その地域の個別産品の間には､相乗効果がある｡だが筆者は地域自体のブランド･アイデンティティこそ､地域における個別ブランド(特産品､観光地そして暮らしのブランド)を品質保証する､強力な役割を担うものと考えている｡山形県高畠町の事例は次のように示唆する｡つまり｢地域自体のブランド化｣が｢地域の個別産品のブランド化｣を保証するのである｡それゆえ地理的･歴史的条件だけでは不十分である｡地域づくりの努力が最重要である｡地域づくりの努力が地域自体のブランド･アイデンティティを｢約束｣ (品質保証)する｡これが地域ブランドの競争力を支えている｡優れた顧客は､努力を積み重ねる地域に敬意を払うに違いない｡地域ブランドの競争力とは､地域同士が相互に尊重し合うことを意味している｡","subitem_description_type":"Abstract"},{"subitem_description":"In general, definition differs between the competitive power by a brand, and the competitive power by a local brand. Usually, a synergistic effect is between the charm of an area, and the product of an area. But I consider that just the brand identity of the area itself bears the powerful role which guarantees the quality of the individual brand (a specialty, a tourist resort, and the brand of a life) in an area. The example of Takahata-machi, Yamagata is suggested as follows. That is, \"branding of the area itself'guarantees \"branding of the individual product of an area.\" And so, just geographical/historical conditions are insufficient. Efforts of a community improvement are primary importance. Efforts of a community improvement \"promise\" (guarantee of quality) the brand identity of the area itself. This supports the competitive power of the local brand. The great customer will surely pay respect to the area which steps up efforts. The competitive power of a local brand means that areas respect each other mutually.","subitem_description_type":"Abstract"}]},"item_10_description_30":{"attribute_name":"資源タイプ（コンテンツの種類）","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_10_description_5":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_description":"地域ブランド研究 4: 97-122(2008)","subitem_description_type":"Other"}]},"item_10_publisher_4":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"地域ブランド研究会事務局"}]},"item_10_source_id_35":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1881-2155","subitem_source_identifier_type":"PISSN"}]},"item_10_source_id_40":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12090334","subitem_source_identifier_type":"NCID"}]},"item_1627890569677":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐々木,  純一郎","creatorNameLang":"ja"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-09-18"}],"displaytype":"detail","filename":"Chiiki04-005.pdf","filesize":[{"value":"1.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"Chiiki04-005.pdf","url":"https://soar-ir.repo.nii.ac.jp/record/1319/files/Chiiki04-005.pdf"},"version_id":"8a47e3b6-0db8-4548-a851-5bcbf4e965e7"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランド・アイデンティティ","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"地域住民の自信と誇り","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"地域自体の品質保証","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"地域同士の相互尊重","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"brand identity","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"a local residents confidence and pride","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"a guarantee of quality of the area itself","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"mutual respect of areas","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブランド･アイデンティティによる地域ブランドの競争力 -山形県高島町の事例-","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブランド･アイデンティティによる地域ブランドの競争力 -山形県高島町の事例-","subitem_title_language":"ja"},{"subitem_title":"Competitive power of the local brand by brand identity : Case of Takahata-machi, Yamagata.","subitem_title_language":"en"}]},"item_type_id":"10","owner":"1","path":["119"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2009-04-20"},"publish_date":"2009-04-20","publish_status":"0","recid":"1319","relation_version_is_last":true,"title":["ブランド･アイデンティティによる地域ブランドの競争力 -山形県高島町の事例-"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-03-10T04:26:51.778741+00:00"}