{"created":"2021-03-01T06:05:47.761089+00:00","id":1352,"links":{},"metadata":{"_buckets":{"deposit":"214c9630-e2f9-478b-89ba-60e1c58751a2"},"_deposit":{"id":"1352","owners":[],"pid":{"revision_id":0,"type":"depid","value":"1352"},"status":"published"},"_oai":{"id":"oai:soar-ir.repo.nii.ac.jp:00001352","sets":["40:42:114:122"]},"author_link":["2080"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2005-12-04","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"32","bibliographicPageStart":"5","bibliographicVolumeNumber":"1","bibliographic_titles":[{"bibliographic_title":"地域ブランド研究"}]}]},"item_10_description_20":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"日本では、高度成長期において、地方を発展させるために工業開発の手法が導入されてきた。すなわち、行政が基盤投資を行って工業の誘致・導入が図られてきた。しかし、グローバル化の進展は、工業空洞化状態を作り出し、これまでの工業開発戦略を採用し続けることは困難になった。今日、地域の活性化を図るためには、内生的な発展の手法を検討する必要がある。本論文で提唱するのは、内生的発展の一手法としての「地域ブランド」である。ブランドはマーケッティング分野で近年重視されるようになってきた。本稿では、ブランド化の考え方を「場所」に対して拡張する。地域社会が内在的に持っ諸資源を拾い上げながら、一つのシンボルに集約させ、地域に新しい魅力を作り上げることが地域ブランドの手法である。地域ブランドは、私的ブランドとは異なり、地域の社会財としての意味を持つ。それゆえ、ブランド化の手法においても異なったアプローチが必要となる。本稿では、そのための提言がなされている。 / In Japan, exogenous industrialization policies had long been practiced to develop peripheral areas. Main method was to invest on infrastructures; making of industrial parks, water-supply for industries, highways and so on. But in the stream of globalization, industrialization policies became invalid. We must make new methods to vitalize these areas. In this paper, we propose an endogenous method; place branding. Branding is an important factor in marketing. We will apply and expand the concept of brand to places, or communities. Mining all sorts of resources they own, selecting the merits from these resources, representing them in a symbol (brand), and attracting people to the places, these are strategies of place brand. Place brand is different from private brand. And the processes of branding must be different. Suggestions for advancing the process of place branding are made in this paper.","subitem_description_type":"Abstract"}]},"item_10_description_30":{"attribute_name":"資源タイプ（コンテンツの種類）","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_10_description_5":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_description":"地域ブランド研究 1: 5-32 (2005)","subitem_description_type":"Other"}]},"item_10_publisher_4":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"地域ブランド研究会"}]},"item_10_source_id_35":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1881-2155","subitem_source_identifier_type":"PISSN"}]},"item_10_source_id_40":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12090334","subitem_source_identifier_type":"NCID"}]},"item_1627890569677":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"村山,  研一","creatorNameLang":"ja"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-09-18"}],"displaytype":"detail","filename":"Chiiki_01-02.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"Chiiki_01-02.pdf","url":"https://soar-ir.repo.nii.ac.jp/record/1352/files/Chiiki_01-02.pdf"},"version_id":"9ed1e197-fd34-4d5a-bc45-07a1a53d155a"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"地域ブランド","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"地域開発","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"内生的発展","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"アイコニックス","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"place brand","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"regional development","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"endogenous development","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Iconics","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「地域ブランド」と地域の発展 : 地域社会学の視点から","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「地域ブランド」と地域の発展 : 地域社会学の視点から","subitem_title_language":"ja"},{"subitem_title":"Place Brand and the Development of Local Communities","subitem_title_language":"en"}]},"item_type_id":"10","owner":"1","path":["122"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2011-02-14"},"publish_date":"2011-02-14","publish_status":"0","recid":"1352","relation_version_is_last":true,"title":["「地域ブランド」と地域の発展 : 地域社会学の視点から"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-03-10T02:57:10.262361+00:00"}