@article{oai:soar-ir.repo.nii.ac.jp:00015915,
 author = {Lim,  Young-Mi},
 journal = {信州大学人文社会科学研究},
 month = {Mar},
 note = {Article, 信州大学人文社会科学研究 9: 65-72(2015)},
 pages = {65--72},
 title = {Lessons learnt from the Marketing Strategy of Swatch : Watch in 1980s},
 volume = {9},
 year = {2015}
}