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地域ブランドにおけるブランド想起の測定手法の開発 : DRMパラダイムの利用
http://hdl.handle.net/10091/00020061
http://hdl.handle.net/10091/00020061b43bc9df-d222-4d1a-a3ec-21d98148feb5
名前 / ファイル | ライセンス | アクション |
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Copyright © 2012 Japan Society of Kansei Engineering
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Item type | 学術雑誌論文 / Journal Article(1) | |||||
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公開日 | 2017-10-31 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 地域ブランドにおけるブランド想起の測定手法の開発 : DRMパラダイムの利用 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Development of Measurement for Brand Recall in Place Brand : Use of DRM Paradigm | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Place Brand | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Brand Recall | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | DRM Paradigm | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | journal article | |||||
著者 |
林, 靖人
× 林, 靖人× 阿部, 隆夫 |
|||||
信州大学研究者総覧へのリンク | ||||||
氏名 | 林, 靖人 | |||||
URL | http://soar-rd.shinshu-u.ac.jp/profile/ja.PNnCOCyC.html | |||||
出版者 | ||||||
出版者 | 日本感性工学会 | |||||
引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 日本感性工学会論文誌. 11(4) : 553-561 (2012) | |||||
書誌情報 |
日本感性工学会論文誌 巻 11, 号 4, p. 553-561, 発行日 2012 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In this study, we have examined the objective phenomenon and mechanism of Place “Brand Recall” by a DRM paradigm which mainly used in psychological study of False Memory. In experiment, the participants have learned about local resources name lists which do not contain the local place name and some major resources. And after some questionnaire task, they have answered recognition test which consist of list presented words, non-presented place relation words and non-presented non-relation words. As a result, in spite of not having been displayed in learning phase, participants have reported the existence of non-presented Place name and other local resources as False Memory, but non-relation words not reported. The result of experiment shows that occurence of False Memory means the strong convergent associations of local resources with place name. | |||||
資源タイプ(コンテンツの種類) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Article | |||||
ISSN | ||||||
収録物識別子タイプ | PISSN | |||||
収録物識別子 | 1884-0833 | |||||
DOI | ||||||
識別子タイプ | DOI | |||||
関連識別子 | http://doi.org/10.5057/jjske.11.553 | |||||
関連名称 | 10.5057/jjske.11.553 | |||||
論文ID(NAID) | ||||||
識別子タイプ | NAID | |||||
関連識別子 | 130002148617 | |||||
権利 | ||||||
権利情報 | 本著作物の著作権は日本感性工学会に帰属します。本著作物は著作権者である日本感性工学会の許可のもとに掲載するものです。ご利用に当たっては「著作権法」ならびに関連法規に従うことをお願いいたします。 | |||||
出版タイプ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |