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青果物マーケティングの市場環境
http://hdl.handle.net/10091/2370
http://hdl.handle.net/10091/2370604f84d7-80b9-41b1-a476-8542c730e838
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
Agriculture19-01-01.pdf (1.7 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2009-03-03 | |||||
| タイトル | ||||||
| タイトル | 青果物マーケティングの市場環境 | |||||
| タイトル | ||||||
| タイトル | The Market Environment of Fruit and Vegetable Marketing | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
桂, 瑛一
× 桂, 瑛一 |
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| 出版者 | ||||||
| 出版者 | 信州大学農学部 | |||||
| 引用 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 信州大学農学部紀要 19(1): 1-22(1982) | |||||
| 書誌情報 |
信州大学農学部紀要 巻 19, 号 1, p. 1-22, 発行日 1982-07-26 |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Marketing strategy must be systematize under the restriction of its market environment. So it is important, in advance, to study the characteristic of market environment. The aim of this paper is to study about the characteristic of market environment of fruit and vegetable marketing. Marketing comprises two aspects of competition and negotiation, however, it is restricted fundamentally by closely competitive relation among sellers and among buyers. This competitive relation implies market environment itself. As we understand market environment as competitive relation, the characteristic of market environment is divided into the degree of concentration and differentiation. The conclusion of this study is as follows. 1) Fruit and vegetable constitutes each different market territory. 2) Each market territory is within the limit of close relation in competition and negotiation. 3) In the wholesale market system, fruit and vegetable marketing manager is obliged to face the product and service market. Because the marketing manager consigns his fruit and vegetable for sale to the wholesaler, so he must buy the selling service from the wholesaler. The market territory of fruit and vegetable marketing comprises also two aspects of product and service. 4) In product market, as regards the degree of concentration, the seller is many in spite of all efforts of cooperative marketing and the buyer is many too. In service market, the wholesaler becomes the seller and the seller of fruit and vegetable becomes the buyer. In this market both seller and buyer is many. 5) In product and service market, as regards the degree of differentiation, differentiation exists to a certain extent. | |||||
| 資源タイプ（コンテンツの種類） | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Article | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 0583-0621 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00121352 | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
