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From the viewpoint of regional brand, most of B-class local foods still exist at a stage on the way for development. An existing brand theory and the regional brand theory are critically first examined in this text, and the model of regional brand building by B-class local foods is theoretically constructed while considering the distinctiveness of the foods. Then, taking up Fujinomiya Yakisoba \uff08chow mein\uff09 as a typical example of B-class local foods, and comparing the model with findings obtained through the field survey etc, the ability for explanation of the model is examined multipronged, and the elaboration is attempted.", "subitem_description_type": "Abstract"}]}, "item_10_description_30": {"attribute_name": "\u8cc7\u6e90\u30bf\u30a4\u30d7\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\uff09", "attribute_value_mlt": [{"subitem_description": "Article", "subitem_description_type": "Other"}]}, "item_10_description_31": {"attribute_name": "\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff1amime\u30bf\u30a4\u30d7", "attribute_value_mlt": [{"subitem_description": "application/pdf", "subitem_description_type": "Other"}]}, "item_10_description_5": {"attribute_name": "\u5f15\u7528", "attribute_value_mlt": [{"subitem_description": "\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u7814\u7a76 5: 31-51(2009)", "subitem_description_type": "Other"}]}, 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