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  1. 010 人文学部, 大学院人文科学研究科
  2. 0102 紀要
  3. 01024 地域ブランド研究
  4. Vol. 03

地域ブランド戦略と地域ブランド政策

http://hdl.handle.net/10091/1775
74ca0a96-6303-4ec3-a269-c7f55fcd586d
名前 / ファイル ライセンス アクション
Chiiki03-01.pdf Chiiki03-01.pdf (1.0 MB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2009-02-24
タイトル
言語 ja
タイトル 地域ブランド戦略と地域ブランド政策
タイトル
言語 en
タイトル Branding of the Places: Strategy and Policy
言語
言語 jpn
キーワード
主題Scheme Other
主題 地域ブランド
キーワード
主題Scheme Other
主題 産品ブランド
キーワード
主題Scheme Other
主題 青森県
キーワード
主題Scheme Other
主題 地域名称
キーワード
主題Scheme Other
主題 地域イメージ
キーワード
主題Scheme Other
主題 place-branding
キーワード
主題Scheme Other
主題 product brand
キーワード
主題Scheme Other
主題 Aomori Prefecture
キーワード
主題Scheme Other
主題 place-name
キーワード
主題Scheme Other
主題 place-image
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
著者 村山, 研一

× 村山, 研一

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村山, 研一

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出版者
出版者 地域ブランド研究会事務局
引用
内容記述タイプ Other
内容記述 地域ブランド研究 3: 1-25(2007)
書誌情報 地域ブランド研究

巻 3, p. 1-25, 発行日 2007-12-31
抄録
内容記述タイプ Abstract
内容記述 この論文では、従来から地域ブランドと呼ばれているものを、「産品ブランド」(=地域産品のブランド化)と「地域ブランド」(=地域そのもののブランド化)に区分し、両者の関係を明らかにした後で、後者の意味での地域ブランド戦略・地域ブランド政策を構想する場合の課題と問題点を検討する。そのための素材として、先進事例である青森県の事例を取り上げ、地域ブランドが戦略として、政策として、どのように構想されていたのかを追跡し、内在的な問題点にっいて分析すると共に、現状についても付記する。最後の一般考察においては、地域ブランドのコア・イメージが果たすべき条件と、県レベルでの地域ブランド政策と市町村レベルでの地域ブランド政策の分化の必要性について指摘する。
抄録
内容記述タイプ Abstract
内容記述 The word "place-branding" is used in two ways. First meaning is "the branding of products made in certain places", and second mean-ing is "the branding of the places themselves." In this paper, we make clear the relationship of the two usages, and discuss the problems when we operate the place-branding strategy in the latter direction. We take up the example of Aomori Prefecture, and analyze why place-branding strategy was mapped out, and why abandoned. As a lesson from this example, we can point out two issues. First, the core image of the places is important factor in place-branding strategies, and this image must be unique and integrative. Second, place-branding policies needed in prefectural level are different from those of municipal level. Main tasks of prefectures are to construct institutions for facilitating place-branding. Agents of place-branding must be mu-nicipalities and communities.
資源タイプ(コンテンツの種類)
内容記述タイプ Other
内容記述 Article
ISSN
収録物識別子タイプ ISSN
収録物識別子 1881-2155
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AA12090334
出版タイプ
出版タイプ VoR
出版タイプResource http://purl.org/coar/version/c_970fb48d4fbd8a85
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