{"_buckets": {"deposit": "af5ef9d3-9b20-424a-a090-7718f785cd10"}, "_deposit": {"id": "1328", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "1328"}, "status": "published"}, "_oai": {"id": "oai:soar-ir.repo.nii.ac.jp:00001328"}, "item_10_alternative_title_1": {"attribute_name": "\u305d\u306e\u4ed6\uff08\u5225\u8a00\u8a9e\u7b49\uff09\u306e\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_alternative_title": "Branding of the Places: Strategy and Policy"}]}, "item_10_biblio_info_6": {"attribute_name": "\u66f8\u8a8c\u60c5\u5831", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2007-12-31", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "25", "bibliographicPageStart": "1", "bibliographicVolumeNumber": "3", "bibliographic_titles": [{"bibliographic_title": "\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u7814\u7a76"}]}]}, "item_10_description_20": {"attribute_name": "\u6284\u9332", "attribute_value_mlt": [{"subitem_description": "\u3053\u306e\u8ad6\u6587\u3067\u306f\u3001\u5f93\u6765\u304b\u3089\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3082\u306e\u3092\u3001\u300c\u7523\u54c1\u30d6\u30e9\u30f3\u30c9\u300d(=\u5730\u57df\u7523\u54c1\u306e\u30d6\u30e9\u30f3\u30c9\u5316)\u3068\u300c\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u300d(=\u5730\u57df\u305d\u306e\u3082\u306e\u306e\u30d6\u30e9\u30f3\u30c9\u5316)\u306b\u533a\u5206\u3057\u3001\u4e21\u8005\u306e\u95a2\u4fc2\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u5f8c\u3067\u3001\u5f8c\u8005\u306e\u610f\u5473\u3067\u306e\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u30fb\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u653f\u7b56\u3092\u69cb\u60f3\u3059\u308b\u5834\u5408\u306e\u8ab2\u984c\u3068\u554f\u984c\u70b9\u3092\u691c\u8a0e\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u306e\u7d20\u6750\u3068\u3057\u3066\u3001\u5148\u9032\u4e8b\u4f8b\u3067\u3042\u308b\u9752\u68ee\u770c\u306e\u4e8b\u4f8b\u3092\u53d6\u308a\u4e0a\u3052\u3001\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u304c\u6226\u7565\u3068\u3057\u3066\u3001\u653f\u7b56\u3068\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u69cb\u60f3\u3055\u308c\u3066\u3044\u305f\u306e\u304b\u3092\u8ffd\u8de1\u3057\u3001\u5185\u5728\u7684\u306a\u554f\u984c\u70b9\u306b\u3063\u3044\u3066\u5206\u6790\u3059\u308b\u3068\u5171\u306b\u3001\u73fe\u72b6\u306b\u3064\u3044\u3066\u3082\u4ed8\u8a18\u3059\u308b\u3002\u6700\u5f8c\u306e\u4e00\u822c\u8003\u5bdf\u306b\u304a\u3044\u3066\u306f\u3001\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30a2\u30fb\u30a4\u30e1\u30fc\u30b8\u304c\u679c\u305f\u3059\u3079\u304d\u6761\u4ef6\u3068\u3001\u770c\u30ec\u30d9\u30eb\u3067\u306e\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u653f\u7b56\u3068\u5e02\u753a\u6751\u30ec\u30d9\u30eb\u3067\u306e\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u653f\u7b56\u306e\u5206\u5316\u306e\u5fc5\u8981\u6027\u306b\u3064\u3044\u3066\u6307\u6458\u3059\u308b\u3002", "subitem_description_type": "Abstract"}, {"subitem_description": "The word \"place-branding\" is used in two ways. First meaning is \"the branding of products made in certain places\", and second mean-ing is \"the branding of the places themselves.\" In this paper, we make clear the relationship of the two usages, and discuss the problems when we operate the place-branding strategy in the latter direction. We take up the example of Aomori Prefecture, and analyze why place-branding strategy was mapped out, and why abandoned. As a lesson from this example, we can point out two issues. First, the core image of the places is important factor in place-branding strategies, and this image must be unique and integrative. Second, place-branding policies needed in prefectural level are different from those of municipal level. Main tasks of prefectures are to construct institutions for facilitating place-branding. Agents of place-branding must be mu-nicipalities and communities.", "subitem_description_type": "Abstract"}]}, "item_10_description_30": {"attribute_name": "\u8cc7\u6e90\u30bf\u30a4\u30d7\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\uff09", "attribute_value_mlt": [{"subitem_description": "Article", "subitem_description_type": "Other"}]}, "item_10_description_31": {"attribute_name": "\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff1amime\u30bf\u30a4\u30d7", "attribute_value_mlt": [{"subitem_description": "application/pdf", "subitem_description_type": "Other"}]}, "item_10_description_5": {"attribute_name": "\u5f15\u7528", "attribute_value_mlt": [{"subitem_description": "\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u7814\u7a76 3: 1-25(2007)", "subitem_description_type": "Other"}]}, "item_10_publisher_4": {"attribute_name": "\u51fa\u7248\u8005", "attribute_value_mlt": [{"subitem_publisher": "\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u7814\u7a76\u4f1a\u4e8b\u52d9\u5c40"}]}, "item_10_select_64": {"attribute_name": "\u8457\u8005\u7248\u30d5\u30e9\u30b0", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_10_source_id_35": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "1881-2155", "subitem_source_identifier_type": "ISSN"}]}, "item_10_source_id_39": {"attribute_name": "NII ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "1881-2155", "subitem_source_identifier_type": "ISSN"}]}, "item_10_source_id_40": {"attribute_name": "\u66f8\u8a8c\u30ec\u30b3\u30fc\u30c9ID", "attribute_value_mlt": [{"subitem_source_identifier": "AA12090334", "subitem_source_identifier_type": "NCID"}]}, "item_10_text_66": {"attribute_name": "sortkey", "attribute_value_mlt": [{"subitem_text_value": "01"}]}, "item_creator": {"attribute_name": "\u8457\u8005", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "\u6751\u5c71,  \u7814\u4e00"}], "nameIdentifiers": [{"nameIdentifier": "2043", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "\u30d5\u30a1\u30a4\u30eb\u60c5\u5831", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2015-09-18"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "Chiiki03-01.pdf", "filesize": [{"value": "1.0 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 1000000.0, "url": {"label": "Chiiki03-01.pdf", "url": "https://soar-ir.repo.nii.ac.jp/record/1328/files/Chiiki03-01.pdf"}, "version_id": "b53f78de-24f0-4479-9217-19e8f7a1c86c"}]}, "item_keyword": {"attribute_name": "\u30ad\u30fc\u30ef\u30fc\u30c9", "attribute_value_mlt": [{"subitem_subject": "\u5730\u57df\u30d6\u30e9\u30f3\u30c9", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u7523\u54c1\u30d6\u30e9\u30f3\u30c9", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u9752\u68ee\u770c", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u5730\u57df\u540d\u79f0", "subitem_subject_scheme": "Other"}, {"subitem_subject": "\u5730\u57df\u30a4\u30e1\u30fc\u30b8", "subitem_subject_scheme": "Other"}, {"subitem_subject": "place-branding", "subitem_subject_scheme": "Other"}, {"subitem_subject": "product brand", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Aomori Prefecture", "subitem_subject_scheme": "Other"}, {"subitem_subject": "place-name", "subitem_subject_scheme": "Other"}, {"subitem_subject": "place-image", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "\u8a00\u8a9e", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "\u8cc7\u6e90\u30bf\u30a4\u30d7", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3068\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u653f\u7b56", "item_titles": {"attribute_name": "\u30bf\u30a4\u30c8\u30eb", "attribute_value_mlt": [{"subitem_title": "\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3068\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u653f\u7b56"}]}, "item_type_id": "10", "owner": "1", "path": ["40/42/114/120"], "permalink_uri": "http://hdl.handle.net/10091/1775", "pubdate": {"attribute_name": "\u516c\u958b\u65e5", "attribute_name_i18n": "\u516c\u958b\u65e5", "attribute_value": "2009-02-24"}, "publish_date": "2009-02-24", "publish_status": "0", "recid": "1328", "relation": {}, "relation_version_is_last": true, "title": ["\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3068\u5730\u57df\u30d6\u30e9\u30f3\u30c9\u653f\u7b56"], "weko_shared_id": null}