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地域の価値はどのようして形成されるか
http://hdl.handle.net/10091/11622
c91f06eb-ab96-443d-8b21-0c5176f9736a
名前 / ファイル | ライセンス | アクション | |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2011-02-14 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 地域の価値はどのようして形成されるか | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | How the Positive Images of Places are Created | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 風景 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 観光資源 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 地域ブランド | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | landscape | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | resources for sight-seeing | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | place brand | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | departmental bulletin paper | |||||
著者 |
村山, 研一
× 村山, 研一 |
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出版者 | ||||||
出版者 | 地域ブランド研究会 | |||||
引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 地域ブランド研究 2: 29-56 (2006) | |||||
書誌情報 |
地域ブランド研究 巻 2, p. 29-56, 発行日 2006-12-25 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | 本稿では、北海道の美瑛町と小樽市の二事例を取り上げ、地域の知名度と価値的なイメージがどのようにして形成されるかを取り上げる。美瑛町は、かつては知名度の低い場所であった。また、小樽には「斜陽の街」というマイナスのイメージがっきまとっていた。しかし、1980年代の終わり頃から、美瑛は「丘の街」として、小樽は「運河と硝子細工の街」として知られるようになり、多くの観光客を集めるようになった。この2つの地域において生じた出来事とその意図せざる結果について、プロセスを追いながら地域のブランド化が達成されるために必要な諸条件(特に視覚的シンボルの重要性)と諸課題について論じる。 / In this essay, I take two cases of place branding and consider how positive images of places are created. Biei is a small town in Hokkaido, situated in farm areas, but formerly few people knew Biei. But it is now well-known as the Town of Hills and many tourists visit to Biei. Otaru was known as an example of sunset city, but now is well-known as the City of Canals and Glassblowing and a tourist spot. I analyze the process of changing or creating the images of them, and indicate the importance of visual symbols (icons) witch visualize and typify the positive elements of those places. | |||||
資源タイプ(コンテンツの種類) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Article | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1881-2155 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA12090334 | |||||
出版タイプ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |