{"_buckets": {"deposit": "701ae483-f35f-4646-a790-a2c60d0a2302"}, "_deposit": {"id": "1353", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "1353"}, "status": "published"}, "_oai": {"id": "oai:soar-ir.repo.nii.ac.jp:00001353", "sets": []}, "author_link": ["2081"], "item_10_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2005-12-04", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "49", "bibliographicPageStart": "33", "bibliographicVolumeNumber": "1", "bibliographic_titles": [{"bibliographic_title": "地域ブランド研究"}]}]}, "item_10_description_20": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "本研究は、新しい学問領域としての「地域ブランド学」成立の可能性について検討したものである。「地域ブランド」は今日、ある種の流行語となっており、全国各地の自治体で取り組みが急増している。にもかかわらず、その多くはいまだ試行錯誤の段階にあり、真に実践応用が可能な理論と方法論の確立が切望されているのが現状である。本稿はまず、「地域ブランド」という言葉の用法の検討からはじめ、その先駆的な取り組みといわれる事例を、文献および独自のフィールドワークにもとづき調査するとともに、国内外のアカデミックな立場からの研究を追った。その結果、ニーズ先行型の地域ブランド学が本来、立脚すべきポイントのいくっかが明らかになった。 / The purpose of this paper is to review existing practices and studies in community branding (which means \u0027place branding\u0027 that takes into consideration the life of local residents) and to investigate the possibility of establishing a new research domain. The study method relies mainly on reviewing documents, but original fieldwork was also conducted. In conclusion, this research shows the need to create a new discipline called community branding research as a site of knowledge to analyze and evaluate from various angles the practices of community branding that are emerging across the land.", "subitem_description_type": "Abstract"}]}, "item_10_description_30": {"attribute_name": "資源タイプ（コンテンツの種類）", "attribute_value_mlt": [{"subitem_description": "Article", "subitem_description_type": "Other"}]}, "item_10_description_31": {"attribute_name": "フォーマット：mimeタイプ", "attribute_value_mlt": [{"subitem_description": "application/pdf", "subitem_description_type": "Other"}]}, "item_10_description_5": {"attribute_name": "引用", "attribute_value_mlt": [{"subitem_description": "地域ブランド研究 1: 33-49 (2005)", "subitem_description_type": "Other"}]}, "item_10_publisher_4": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "地域ブランド研究会"}]}, "item_10_select_64": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_10_source_id_35": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "1881-2155", "subitem_source_identifier_type": "PISSN"}]}, "item_10_source_id_39": {"attribute_name": "NII ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "1881-2155", "subitem_source_identifier_type": "PISSN"}]}, "item_10_source_id_40": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AA12090334", "subitem_source_identifier_type": "NCID"}]}, "item_10_text_66": {"attribute_name": "sortkey", "attribute_value_mlt": [{"subitem_text_value": "03"}]}, "item_1627890569677": {"attribute_name": "出版タイプ", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_970fb48d4fbd8a85", "subitem_version_type": "VoR"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "中嶋,  聞多", "creatorNameLang": "ja"}], "nameIdentifiers": [{"nameIdentifier": "2081", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2015-09-18"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "Chiiki_01-03.pdf", "filesize": [{"value": "1.8 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_note", "mimetype": "application/pdf", "size": 1800000.0, "url": {"label": "Chiiki_01-03.pdf", "url": "https://soar-ir.repo.nii.ac.jp/record/1353/files/Chiiki_01-03.pdf"}, "version_id": "644508fd-a091-49d6-a3ee-f6521321b976"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "地域ブランド", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "地域ブランド学", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "地域経営", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "地域ブランド学序説", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "地域ブランド学序説", "subitem_title_language": "ja"}, {"subitem_title": "Introduction to Community Branding Research", "subitem_title_language": "en"}]}, "item_type_id": "10", "owner": "1", "path": ["122"], "permalink_uri": "http://hdl.handle.net/10091/11543", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2011-02-14"}, "publish_date": "2011-02-14", "publish_status": "0", "recid": "1353", "relation": {}, "relation_version_is_last": true, "title": ["地域ブランド学序説"], "weko_shared_id": -1}